High Noon Lifestyle Guards

The High Noon Lifestyles Guards are seasoned experts in rescuing day drinkers from social situations and helping people live their best day in the sun. They come equipped with all of the standard lifeguard tools: binoculars, a montage song, and a buoy filled with spare shrimp. And while they’re not trained to save lives, they treat every cooler refill operation with above-average urgency.

Agency: PREACHER
CD: Justin Ralph, Ignasi Tudela
ACD: Chris Vandersall, Elliot Eliash
Copywriter: Syd Solis
Art Director: Will McLeod
Director: Josh Soskin - Ladybug
Editor: Chris Catanach - Cartel
Photographer: Ethan Gulley & Izzy Carrasco
Music: Butter